Out with the old and in with the new, or so they say.
I’ve given up all of my buts, shouldn’ts, must not do’s, and general fear about committing to a new project. This site has been in the works for some time. I’ve been on the net for an eternity now. My previous sites might have touched here and there on the makeup, and skin care stuff, but the topic of beauty is all-encompassing. It affects our outward appearance of course, but what about our self-image? What about our finances?
I’m so annoyed and irritated at the massive hypocrisy of the beauty industry. If you open your makeup drawer, chances are that you have half a dozen of lipsticks in the same shade, or pretty darn close to it. You might also have a mini arsenal of unused products in your medicine cabinet. You (and definitely your pocketbook) surely remember that ad campaign from not so long ago, touting product X’s myriad of utterly unrealistic claims about anti-aging? A beauty counter associate might also have helped persuade you with their slick brochures and fancy sounding claims based on percentages of women. Or maybe you took a random stroll in the beauty aisle of some anonymous and brightly light drugstore where boredom made you gaze upon random actress’ latest product endorsement. If it’s good enough for so-and-so, it’s good enough for you, right?
The trouble is that it seems to be bigger, better, faster, more. The moment that you buy anything, the product or gizmo is already obsolete. Hello, iPhone 4, I’m talking to you. However, it was great when you first got it, right? You had high hopes for the latest beauty product that you purchased. The shimmering shade of lovely looked amazing in that magazine editorial, didn’t it? The “older” celebrity model/actress looked divinely supreme in that latest eyeshadow palette. Don’t get me wrong, I have been known to be cheered up by lip gloss. However, it becomes such a borderline addiction when you can’t use up what you have and are in a consumer loop!
I’ve been an esthetician since 2006, a certified beauty addict for many years before that. It’s been my job to sample and test the latest and not so greatest products, especially with new clients. I feel that I am personally responsible for setting a good example and encouraging you to use what you already have, not push more stuff upon you.
My confession is this: I have felt so awful behind the scenes. A manager passive-aggressively distributes product pamphlets and their sales goals for the month. Walking past a big name makeup counter and big name department store, overhearing the overdone saleswoman borderline chastise an innocent customer for whatever perceived beauty mistake. Reading blatant misinformation in esteemed women’s magazines. Seeing well-meaning friends’ postings on Facebook about urban beauty legends. All of these and more find me with my hands up in exasperation.
The intent with this site is to help you. Countless friends, associates and random people on the street have been consulting me for product advice for years. I get random texts at all hours of the day and night asking me about the right products to use. I feel so privileged that people trust me, I really do. They know that I won’t give them the regular bs that’s out there. I’m known to be wrong though and will admit it, carefully revising my opinion based on scientific information whenever possible. I’ve fallen out of love with skin care products. Chances are that you have too. Let’s talk about it, you and I.
The title of this entry reflects my ever constant philosophy. “If it isn’t exquisite, GET RID OF IT!” Relationships, old makeup, defeating beliefs, and especially products that DON’T WORK (which is most of them, sadly). I’ll show you how to make the most of what you’ve got and learn some new things along the way.
Yours in beauty,